Benchmarking for Better Ads

Checklist to guide your customers through setting clear benchmarks and tracking key ad metrics so they can improve paid advertising results with confidence.

What's Inside:

• Getting Started with Benchmarks: Easy steps to understand current ad performance using past data.
• Building a Metrics Framework: Clear explanations of key metrics like impressions, clicks, conversions, and ROI.
• Search and Social Media Benchmarks: Ready-to-use goals based on platforms like Google, Facebook, and LinkedIn.
• Seasonal and Regional Adjustments: Tips on adjusting benchmarks for different times of year and locations.
• Daily and Weekly Monitoring: Tools and checklists to track progress and spot problems fast.
• Optimization and Growth: Smart strategies to keep improving results every month.
• Advanced Tips: Ways to measure performance by customer type and stay ahead of competitors.